Philips Sonicare tasked us with capturing confident moments with their new toothbrush. We came up the idea that the bathroom is the place where we
mentally and physically prepare ourselves for the big moments in life. It's where we get the "pep talk" from loved ones before we head out into the world.
To get a more authentic vibe, we casted real people to reenact their stories on screen.
Role: Concept & Art Direction