We were tasked with coming up with a big idea that would launch Aramark’s “Healthy for Life 20 by 20” initiative. The initiative would be a series of programs aimed at improving the health of Americans 20% by the year 2020. I came up with the idea to develop a series of food stories titled “20 for 20” in which 20 short
films would be made by 2020 that focus on the people that make these initiatives possible. Below are the first three in the series that we shot.
Role: Concept & Creative / Art Direction